Job Description for the Assistant Director of Marketing Communications for Graduate Programs position. Review job description, requirements, and qualifications. Apply or register interest for the position.

Title: Assistant Director of Marketing Communications for Graduate Programs

Position Type: Staff Full-Time

Days Per Week: Monday-Friday

Hours Per Week: 40

VP Area: University Communications

Department: Marketing Communications

Position Summary

Reporting to the Office of University Communications in partnership with the Office of Graduate Admissions, the Assistant Director is responsible for developing, implementing, and managing strategic marketing and communication plans to achieve Elon's graduate enrollment and communications goals. The Assistant Director acts as a liaison between Graduate Admissions and University Communications, ensuring a collaborative approach to communicating and delivering a cohesive message and brand in all marketing and communications for graduate programs, including digital, print, web, email, social media and video platforms.

This position works with the Graduate Admissions team, academic programs and University Communications teams to strategize, write and edit print, electronic, web content, specific social media and advertising content to inform and engage prospective graduate applicants as well as admitted and deposited students. Anticipates needs of prospective students and build communications strategies and content to address these and optimize website content strategy for search. Develops and implements new communication streams for all relevant audiences.

Benefits of Working at Elon

As an Elon University employee, you’ll join an internationally acclaimed university with a commitment to fostering a thriving community. Ranked among the most innovative, creative and best-run universities in the nation, Elon’s personal approach to education extends to employees, whose growth, professional development and success is a hallmark of our training and advancement opportunities.

Elon University’s home is the charming town of Elon, North Carolina, a small, friendly community located a short distance from the beach and the mountains, and among the vibrant cities of Greensboro, Raleigh and Durham. In addition to the beautiful canopy of historic oak trees iconic to our campus, you’ll find boundless opportunities for family-friendly recreation, cultural events and outdoor activities. Hiking, water sports, fine dining and entertainment are just a few of the many happenings in the Elon area, making the region one of the nation’s premier travel destinations.

Employees at Elon enjoy a generous and comprehensive benefits package that includes:

28 annual days off, including holidays and vacation.

Immediate tuition remission for undergraduate courses

Tuition remission for approved graduate-level courses after 12 months of employment.

Retirement plan with an 8 percent contribution from the university.

Immediate eligibility for health, dental and vision insurance, along with free acute care and lab services at our onsite Health & Wellness Clinic.

Free use of campus fitness facilities.

Free admission to musical and theater performances, guest speakers, religious and ethnic observances, recitals, art exhibitions, entertainment and our Division I Phoenix athletics.

Eligibility for tuition remission at Elon for spouses, qualifying domestic partners and dependents begins at two years of service. After two years of employment, eligibility begins for participation in the Tuition Exchange, a national scholarship exchange program that enables dependents to enroll in nationally recognized partner colleges and universities.

Elon values and celebrates the diverse backgrounds, cultures, experiences and perspectives of our community members. As an equal opportunity employer, Elon’s principles of diversity extend to race and gender identity, age, disability status, veteran status, sexual orientation, religion, and other aspects of one’s identity. At Elon, our employees respect human differences, passion for lifelong learning, emphasis on personal integrity and an ethic of service.

Minimum Required Education and Experience

Bachelor's degree in communications, marketing, public relations or related discipline. Minimum of three years of related experience.

Preferred Education and Experience

Excellent writing and editing skills. Ability to effectively present information and respond to questions from groups, the general public and other employees of the university. Experience in Word Press and SEO preferred but not required. Experience with Macintosh operating systems. Knowledge of and experience using Microsoft Office package, specifically Word, Excel and PowerPoint software. Knowledge of and experience using Adobe Photoshop, InCopy and InDesign is preferred.

Required Other Training, Certifications, or Licensing

Job Duties

• Work with the Graduate Admissions team, academic programs, and University Communications teams to strategize, write, and edit print, electronic, web content, specific social media and advertising content to inform and engage prospective graduate applicants, and admitted and deposited students. Anticipate needs of prospective students and build communications strategies and content to address these and optimize website content strategy for search. Develop and implement new communication streams for all relevant audiences.
• Act as the liaison between the Graduate Admissions team and University Communications. Maintain constant communication between the two offices to promote maximum effectiveness of communications and marketing for graduate programs and ensure the Elon brand is consistent across all marketing and communication platforms.
• Strategize, write, design and format marketing assets for applicant portals, social media platforms and email communications, with a particular emphasis on improving, updating, and optimizing content strategy on graduate program websites for SEO performance. Review program and admissions websites and pages to ensure accurate, timely content and make edits while adhering to institutional branding guidelines. Optimize all graduate program websites for organic search; recommend and implement changes to websites as appropriate. 
• Develop and implement methods to analyze the success of all communication, marketing and advertising campaigns to determine effectiveness, identify weaknesses/areas where improvement is needed and potential opportunity for future efforts. Make recommendations for future improvements, partnerships and campaigns, based on analysis and research of newly emerging technologies.
• Provide marketing and advertising support for specific continuing education programs.
• Other duties as assigned. 

Special Instructions to Applicants: Please submit a resume, cover letter and three work samples.