Job Description for the Assistant Director of Marketing position. Review job description, requirements, and qualifications. Apply or register interest for the position.

Title: Assistant Director of Marketing

Position Type: Staff Full-Time

Days Per Week: Varies based on game schedules.

Hours Per Week: 40

VP Area: Athletics

Position Summary

The Assistant Director of Marketing works to amplify and expand the Elon University Phoenix brand externally by assisting in marketing and promoting the 17 NCAA Division 1 sport programs. The selected candidate will help to develop and execute marketing plans and campaigns to drive affinity, attendance, and revenue. This position directly reports to the Assistant AD for Marketing and Fan Engagement.

Benefits of Working at Elon

As an Elon University employee, you’ll join an internationally acclaimed university with a commitment to fostering a thriving community. Ranked among the most innovative, creative and best-run universities in the nation, Elon’s personal approach to education extends to employees, whose growth, professional development and success is a hallmark of our training and advancement opportunities.

Elon University’s home is the charming town of Elon, North Carolina, a small, friendly community located a short distance from the beach and the mountains, and among the vibrant cities of Greensboro, Raleigh and Durham. In addition to the beautiful canopy of historic oak trees iconic to our campus, you’ll find boundless opportunities for family-friendly recreation, cultural events and outdoor activities. Hiking, water sports, fine dining and entertainment are just a few of the many happenings in the Elon area, making the region one of the nation’s premier travel destinations.

Employees at Elon enjoy a generous and comprehensive benefits package that includes:

28 annual days off, including holidays and vacation.

Immediate tuition remission for undergraduate courses

Tuition remission for approved graduate-level courses after 12 months of employment.

Retirement plan with an 8 percent contribution from the university.

Immediate eligibility for health, dental and vision insurance, along with free acute care and lab services at our onsite Health & Wellness Clinic.

Free use of campus fitness facilities.

Free admission to musical and theater performances, guest speakers, religious and ethnic observances, recitals, art exhibitions, entertainment and our Division I Phoenix athletics.

Eligibility for tuition remission at Elon for spouses, qualifying domestic partners and dependents begins at two years of service. After two years of employment, eligibility begins for participation in the Tuition Exchange, a national scholarship exchange program that enables dependents to enroll in nationally recognized partner colleges and universities.

Elon values and celebrates the diverse backgrounds, cultures, experiences and perspectives of our community members. As an equal opportunity employer, Elon’s principles of diversity extend to race and gender identity, age, disability status, veteran status, sexual orientation, religion, and other aspects of one’s identity. At Elon, our employees respect human differences, passion for lifelong learning, emphasis on personal integrity and an ethic of service.

Minimum Required Education and Experience

Bachelor's degree in any relevant field of study with minimum 1 year of relevant work experience.

Preferred Education and Experience

Master's degree in any relevant field of study.

Required Other Training, Certifications, or Licensing

Job Duties

• Develops and executes marketing plans and campaigns to drive affinity, attendance, and revenue. Provide support on Football and Men's Basketball plans, promotions and game-day activities.
• Produce games including writing of scripts, music direction, videoboard and in-game elements.
• Create plans and work with stakeholders to maximize Student attendance at athletic events.
• Creates, executes and analyzes promotional, media, and marketing plans for assigned sport programs including non-ticketed sports.
• Develops promotional materials and advertisements for assigned sport programs.
• Develops and implements strategic marketing initiatives across all sports to increase group sales, revenue and attendance.
• Inclusive Community Building Community is foundational to Elon and a shared responsibility within our residential campus. All who work at Elon should demonstrate an understanding of and engagement with Elon’s foundational commitment to relationships, mentoring and collaboration in a close-knit residential community. We embrace the shared responsibility to foster inclusive excellence within a strong residential community. Accordingly, employees are expected to join together and build connections in activities that foster an active and engaged campus environment and engage in professional development to support the shared responsibility of enriching diversity, equity, and inclusion through meaningful relationships and mentoring at Elon. Employees are encouraged to, for example, attend or participate in campus activities such as College Coffee, Numen Lumen, campus cultural events, athletic events, continuing education, professional development opportunities and trainings, employee resource groups and other university-sponsored activities to demonstrate an active commitment to the Elon community.