Elon University

Job Description for the Associate Director of Marketing Communications for the School of Law position. Review job description, requirements, and qualifications. Apply or register interest for the position.

Associate Director of Marketing Communications for the School of Law

  • Elon University Campus - Greensboro, North Carolina
  • Communication & Marketing
  • Staff Full-Time

Title: Associate Director of Marketing Communications for the School of Law

Position Type: Staff Full-Time

Days Per Week: Monday-Friday

Hours Per Week: 40

VP Area: University Communications

Department: Academic Communications

Position Summary

The Associate Director of Marketing Communications for the School of Law helps to develop and execute communications and marketing tactics to showcase the accomplishments, teaching, scholarship, service, innovation, and leadership of the students, faculty, staff, and alumni of Elon University’s School of Law with locations in Greensboro and Charlotte, North Carolina. This position advances the overall academic profile and reputation of Elon University through adherence to brand identify and messaging while helping the School of Law achieve strategic priorities. The Associate Director of Marketing Communications for the School of Law reports to the Assistant Vice President for Strategic Communications and Media Relations with a dotted line report to the Dean of the School of Law. This position maintains an office inside School of Law facilities in Greensboro, N.C., and is a member of the School of Law dean’s leadership team. This position uses strategic approaches to communications and audience engagement to advance the admissions, philanthropic, and career placement priorities of the School of Law.

Benefits of Working at Elon

As an Elon University employee, you’ll join an internationally acclaimed university with a commitment to fostering a thriving community. Ranked among the most innovative, creative and best-run universities in the nation, Elon’s personal approach to education extends to employees, whose growth, professional development and success is a hallmark of our training and advancement opportunities.

Elon University’s home is the charming town of Elon, North Carolina, a small, friendly community located a short distance from the beach and the mountains, and among the vibrant cities of Greensboro, Raleigh and Durham. In addition to the beautiful canopy of historic oak trees iconic to our campus, you’ll find boundless opportunities for family-friendly recreation, cultural events and outdoor activities. Hiking, water sports, fine dining and entertainment are just a few of the many happenings in the Elon area, making the region one of the nation’s premier travel destinations.

Employees at Elon enjoy a generous and comprehensive benefits package that includes:

28 annual days off, including holidays and vacation.

Immediate tuition remission for undergraduate courses

Tuition remission for approved graduate-level courses after 12 months of employment.

Retirement plan with an 8 percent contribution from the university.

Immediate eligibility for health, dental and vision insurance, along with free acute care and lab services at our onsite Health & Wellness Clinic.

Free use of campus fitness facilities.

Free admission to musical and theater performances, guest speakers, religious and ethnic observances, recitals, art exhibitions, entertainment and our Division I Phoenix athletics.

Eligibility for tuition remission at Elon for spouses, qualifying domestic partners and dependents begins at two years of service. After two years of employment, eligibility begins for participation in the Tuition Exchange, a national scholarship exchange program that enables dependents to enroll in nationally recognized partner colleges and universities.

Elon values and celebrates the diverse backgrounds, cultures, experiences and perspectives of our community members. As an equal opportunity employer, Elon’s principles of diversity extend to race and gender identity, age, disability status, veteran status, sexual orientation, religion, and other aspects of one’s identity. At Elon, our employees respect human differences, passion for lifelong learning, emphasis on personal integrity and an ethic of service.

Minimum Required Education and Experience

Bachelor's degree in communications, journalism, public relations, or related field with minimum 5 years of experience with the following relevant work experience; required experience writing in Associated Press style for communications, journalism, public relations, marketing, or a related field; experience with creating multimedia content and managing institutional social media accounts.

Preferred Education and Experience

Bachelor's degree in communications, journalism, public relations, or related field; preferred experience with SEO website optimization and preferred experience in media relations.

Required Other Training, Certifications, or Licensing

 

Job Duties

  • Writing and Editing: Interview story subjects related to the School of Law, write and publish stories for Elon University digital channels and print publications, and manage student workers with writing and multimedia assignments.
  • Website and Social Media Management: Regularly review and update website content for departments, programs, centers, and initiatives managed by the School of Law; provide guidance to School of Law partners on best practices and appropriate use of website management and social media accounts with a focus on SEO and accessibility best practices.
  • Design: Work with University Communications to design templates for print materials, emails, and digital signage used by campus partners in the School of Law for communication and marketing needs. Develop and review advertising and other collateral as requested by School of Law programs and offices to ensure alignment with brand and brand standards.
  • Multimedia Production: Create photos for print materials and online stories, and collect photo and video content for social media, to help publicize feature stories and social content that showcases achievements with the School of Law community.
  • Marketing and Media Relations: Strategize with the Dean of the School of Law and the Office of Admissions for the School of Law, as well as communications colleagues who oversee graduate school admissions marketing on Elon’s main campus, on the development of admissions and marketing messaging; manage sponsorships and conference/symposium program marketing to showcase faculty achievements to academic audiences; assist with the promotion of programs and events sponsored by departments within the School of Law; assist University Communications colleagues with the identification and development of faculty and staff experts capable of responding to news media requests for expert commentary; work with the Assistant Vice President for Strategic Communications and Media Relations to proactively place School of Law faculty experts into news media coverage. 
  • School of Law Leadership Support: Assist the Dean, Vice Dean, and Associate/Assistant Deans of the School of Law with communication needs relevant to stakeholders, including high-level presentations for university leadership (Board of Trustees, Board of Advisors, etc.)

Special Instructions to Applicants: Location is in Greensboro, North Carolina, at Elon University School of Law

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